This years slate of Super Bowl commercials will not include one major brand this year.
For the first time in 37 years, Budweiser will not be running a Super Bowl commercial. Budweiser announced Monday vis social media that they will be redirecting the money normally used on Super Bowl ads redirecting it to raise awareness of the COVID-19 vaccines.
For the first time in 37 years, we aren’t running a commercial during the Super Bowl. Instead, we’re helping to safely bring America back together again soon. Watch to learn how. pic.twitter.com/vpfnqDoDMK
— Budweiser (@budweiserusa) January 25, 2021
Although we may not be getting a new Clydesdales ad this year we will still be getting several commercials from other Anheuser-Bush brands like Bud Light Seltzer Lemonade, Bud Light and Michelob Ultra Organic Seltzer.
A statement obtained by USA Today released by Budweiser vice president of marketing Monica Rustgi said, “We are eager to get people back together, reopen restaurants and bars, and be able to gather to cheers with friend s and family.” Rustgi also said, “To do this, and to bring consumers back into neighborhood bars and restaurants that were hit hard by the pandemic, we’re stepping in to support critical awareness of the COVID-19 vaccine.”
One way Budweiser plans on doing this is by donating some of its advertising airtime in 2021 to the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiatives., according to Budweiser’s news release.
Super Bowl LV between the defending champions Kansas City Chiefs and Tampa Bay Buccaneers happens Sunday, Feb. 7th. on CBS.